Mora Brinkman 4/27/23 Mora Brinkman 4/27/23

Authors On Belonging: Ritu Bhasin

More than a year ago, I read Ritu Bhasin’s first book, The Authenticity Principle, to decode my own barriers to authenticity.

First Look: Introduction

Exclusive Sneak Peek at the Introductory Chapter for A Little Off. Always On.

Content and Organizational Alignment: Content Must Have Context

Without organizational alignment, content marketing will meet a dead end – the perfect story no one reads.

“Lead gen” becomes a marketing buzzword sales and c-suites glaze over because they only hear, “Budget was spent without a real ROI.” (They’re still upset about "circulation number.")

So, how do we remove the silos and engage our sales friends? How do we ensure marketing/product management teams are also involved and what is their role? Who drives the story?